The “No Excuses” Guide to Starting Your Own Video Series

November 07, 2018 by Chris Luecke in Manufacturing Happy Hour, Social Media, Podcasting, How To, Video

About twice a month, I get a phone call, email, or text from a friend or someone in my network with a similar question:

“Hey Chris, I love the work you’re doing on your Pubcast and Manufacturing Happy Hour videos. Looks like you’re having a lot of fun! I’ve been thinking about starting something of my own. Can we chat sometime?”

I am always happy to have this conversation, and in every case, I share the same advice: If you just get started, you’ll be ahead of 99% of people that have an idea, but never take action. If you stick with it, you’ll be ahead of 99% of the people that got started, but quit too soon.

Why I Started "Manufacturing Happy Hour"

Rockwell Automation

January 30, 2018 by Chris Luecke in Business, Career, Social Media, Manufacturing, Manufacturing Happy Hour

It was a random Saturday afternoon in October 2016. I was sitting in my home office in San Francisco, on my computer catching up on a recent company video newsletter. Yeah, I know…that’s a pretty lame way to spend a Saturday, but I promise you that’s not the norm. Regardless, it was the start of a new fiscal year, and as an Account Executive in the manufacturing technology space, that’s always when I’m thinking most creatively about how to grow my business, and better serve my customers.

I’d been toying with the idea of starting a video series for a while. I knew I needed a more frequent, personal way of reaching my clients, and that a standard HTML newsletter would likely get lost in the mix of my customers’ inboxes. Thanks to that internal video newsletter, the idea finally synergized that afternoon: Why not start a video series for the manufacturing sector that also made this “old school” industry more fun an approachable?