It was a random Saturday afternoon in October 2016. I was sitting in my home office in San Francisco, on my computer catching up on a recent company video newsletter. Yeah, I know…that’s a pretty lame way to spend a Saturday, but I promise you that’s not the norm. Regardless, it was the start of a new fiscal year, and as an Account Executive in the manufacturing technology space, that’s always when I’m thinking most creatively about how to grow my business, and better serve my customers.
I’d been toying with the idea of starting a video series for a while. I knew I needed a more frequent, personal way of reaching my clients, and that a standard HTML newsletter would likely get lost in the mix of my customers’ inboxes. Thanks to that internal video newsletter, the idea finally synergized that afternoon: Why not start a video series for the manufacturing sector that also made this “old school” industry more fun an approachable?Read More